Net Revenue Retention (NRR) measures how successfully you maintain and grow revenue from your existing customers over time. An NRR greater than 100% indicates your existing customers are spending more than they did in the previous period, even after accounting for churn and downgrades.
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Want to track how well your business retains and grows existing revenue? The Net Revenue Retention (NRR) Calculator helps you measure revenue growth from your current customer base, factoring in upgrades, downgrades, and churn.
NRR is one of the most important SaaS and subscription business metrics. It shows how much recurring revenue you keep and expand without needing new customers.
How to Use
Follow these simple steps:
- Open the Net Revenue Retention Calculator
- Enter your starting revenue from existing customers
- Add expansion revenue from upgrades or add-ons
- Subtract churned and downgraded revenue
- Click Calculate to get your NRR as a percentage
Formula:
NRR = ((Starting Revenue + Expansion – Churn – Downgrade) / Starting Revenue) × 100
Benefits
Why use this tool:
- Helps you understand customer success and product value
- Key metric for SaaS, subscription, and B2B businesses
- Tracks how well you retain and grow existing revenue
- No spreadsheets needed—get quick and accurate results
- Free and browser-based
- Great for founders, product teams, and investors
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Track your revenue health and customer retention with the Net Revenue Retention Calculator. Whether you’re a startup or a scaling business, this tool helps you focus on real growth.
